Sustainable fashion favourite, Eco-age.com re-launched their website this week and Firth announced her new Green Carpet Challenge (GCC) partnership with luxury jeweller Chopard, in Cannes. Chopard has worked with the Cannes International Film Festival for 15 years. Partnering with the Alliance for Responsible Mining, Chopard and Eco-Age have produced an exquisite set of jewellery called “The Journey” using certified, fair trade gold from small-scale miners in Columbia and Ecuador. The collection is delicate and ornate and includes a cuff bracelet and matching earrings. Chopard uses certified conflict-free diamonds and is now working with ARM and Eco-Age to increase transparency in its gold supply chain through the GCC.
Eco-age.com quotes Lina Villa, executive director of ARM: “Chopard is the first luxury jeweller to develop a partnership of this kind with us and we are looking forward to truly making a difference in the lives of these mining communities.”
To read more about this new collaboration and Chopard’s sustainability policies, please click here.