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Chopard joins the Green Carpet Challenge with Livia Firth

Chopard & Green Carpet Challenge Courtesy

Sustainable fashion favourite, re-launched their website this week and Firth announced her new Green Carpet Challenge (GCC) partnership with luxury jeweller Chopard, in Cannes. Chopard has worked with the Cannes International Film Festival for 15 years. Partnering with the Alliance for Responsible Mining, Chopard and Eco-Age have produced an exquisite set of jewellery called “The Journey” using certified, fair trade gold from small-scale miners in Columbia and Ecuador. The collection is delicate and ornate and includes a cuff bracelet and matching earrings. Chopard uses certified conflict-free diamonds and is now working with ARM and Eco-Age to increase transparency in its gold supply chain through the GCC. quotes Lina Villa, executive director of ARM: “Chopard is the first luxury jeweller to develop a partnership of this kind with us and we are looking forward to truly making a difference in the lives of these mining communities.”

To read more about this new collaboration and Chopard’s sustainability policies, please click here.


Written by Angela Wallace of Sasstainable

Angela Wallace is the founder and editor of, an expert voice on ethical luxury and sustainable lifestyle. In 2009, she was granted Ryerson University’s Top 30 Under 30 Alumni award, because of her work as a motivational speaker, when she inspired over 30,000 students across North America. In 2013, she completed her MSc in Environmental Management at the University of London, at the Centre for Development, Environment and Policy. Her passion for the environment grew out of her family’s rural property in Raglan, Ontario, now a designated Natural Heritage System area in the Ontario Greenbelt. She is a published writer, contributing articles to Women's Post, Toronto’s leading business magazine for women. She enjoys urban gardening, writing, fashion and yoga and currently lives in Toronto, Canada with her husband, Owen.

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