Emma, who helps run the Internet’s numero uno fashion recycling website, contacted me to ask if I could imagine opening my wardrobe and choosing from over 10 million outfits? Of course I replied with enthusiasm and she said “welcome to the future of Bigwardrobe.com.”
Emma explains that it’s like a small environmentally-friendly version of eBay. Yet the merchandise is strictly apparel with three categories of men, women, kids. Love the tailored coat offering pictured.
Fashion magazines, such as Vogue, Cosmopolitan and Elle, ― plus New York Times and The Daily Telegraph, praised Bigwardrobe.com in print, about the clothes swapping fashion phenomenon, ― as though it were a standing ovation for the times. Marie Claire published, “It’s everything we want to be right now – ethical, environmentally friendly and fabulous!”
Mid September Emma said that more than 125,000 pre-loved items were swapped or sold on the site, and that they built a strong international following with members in over 100 countries. That was just the women’s category!
But that’s not all. In addition to swapping, read about The Big Swish. That’s an organized program where clothes are brought to the venue for traveling swish events. Everything left over is donated to Cancer Research UK.
There is a huge and growing global movement to recycle fashion – which Bigwardrobe.com is pioneering, so check it out. Perhaps other countries will follow their motto: Stop clothes shopping, start clothes swapping.