Aveda Rocks Rodarte :: NY Fashion Week Fall/Winter 2009

Rodarte started making an eco-splash about 4 years ago, having partnered with Aveda in various ways for their shows. Known for their groundbreaking, artisan & artistic approach to their work, the girls have become more and more environmentally savvy over the years. “They are unique,” said Kirsten Dunst of Kate and Laura Mulleavy, front-row at their show today. “They didn’t just study fashion. You can see that. It’s very emotional clothing.” Inspired by Aveda’s committment to the environment, this year, besides using all recycled & recyclable materials for their sets, they enlisted the help of celebrity & uber famous hairstylist, Odile Gilbert, notable for creating looks for all the top supermodels, all the top magazines and all the top designers over the last 15yrs. His latest tour de force has him leading a team of Aveda stylists for the Winter/Fall Rodarte show that hit the runways this week. Using a slew of Aveda products, including Smooth Infusion Glossing Straightener (which if you recall we reviewed recently) and Air Control Hair Spray (to minimize flyaways & add shine), the girls had a “modern, architectural look with slicked back hair and a deep side part. A ponytail was then laced up and wrapped to create a modern version of a chignon.” Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.