Hardly as obssessive as the Japanese or Michael Jackson when it comes to lightening skin, I am definitely a sucker for anything that promises to ‘brighten’ and even the tone of my not bright, and definitely not even, skin tone. It may sound like a genius marketing ploy but here’s where that old adage that ‘if it sounds too good to be true, then it probably is’, actually doesn’t apply. Nature holds a vast treasure trove of spectacularly potent ingredients from plants & fruits that are being discovered and isolated every day. One of the newest to hit the market is the Amla Fruit in the form of a new Skin Brightening Lotion by Anokha.Amla is a small sour fruit that’s native to South Asia, and this little superfruit is being touted as having the highest concentration of Vitamin C, of any fruit found so far. The Amla Skin Brightening Lotion targets, rejuvenates and brightens hyperpigmentation and other skin discolorations. As with any product of this nature you have to allow time for the formulation to work its magic, but work it does! You can check out the whole skincare collection at Anokhaskincare.com.