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American Apparel Sustainable Edition

Am. App. Sustainable Edition


Okay, so, I feel sheepish. The last article I posted I claimed that American Apparel is not eco-friendly. To my delighted surprise, American Apparel carries an organic line called The Sustainable Edition. This is not new news, but well, it’s new to me. I love American Apparel, so I’m incredibly pleased to know that this huge well known company is slowly trying to make the switch to carry only organic clothing.

The business world and the natural world are not inherently at odds with one another. American Apparel strives to be a capitalist success at the same time that it is a social and environmental success. We think that being profitable does not have to mean degrading the environment or making people settle for a low standard of living. The Sustainable Edition is part of our mission to make every aspect of our process a positive one, from growing cotton to selling clothes.

The Sustainable Edition is a selection of our most popular styles in 100% USDA certified organic cotton, with the same comfort and sex appeal as all American Apparel products.

Our retail stores offer the Sustainable Edition with the distinctive green contrast stitching, as well as “store exclusive” organic styles not available online or through wholesale.

Our long term goal is to gradually integrate principally organic cotton into our main production line so that every American Apparel garment will be a certain percentage principally organic fiber. In the long run, conventional agricultural methods need to be seriously reconsidered from health and environmental standpoints. American Apparel is actively seeking innovative ways to reduce the negative impacts of cotton cultivation.

Step by step, American Apparel is analyzing each phase of its production process to make it more efficient and low impact. At present, we recycle over a million pounds of fabric scraps annually and manufacture garments such as our Baby Rib Thong from pre-consumer scrap fabric. We recycle office paper, our cardboard boxes are reused, and we are exploring many other ways of becoming more resource efficient.

Three cheers to an extremely large company not only taking steps to make their brand eco-friendly but initiating a change for the industry. For an awesome list why American Apparel believes you should buy organic cotton, head on over to their Sustainable site.

Images Credit: American Apparel Sustainable Edition

Written by Emily Konkler

Born in a small town in southern Minnesota, which didn’t quite fit her fancy, Emily headed for New York City soon after high school. While living in New York City, Emily's keen fashion sense was harnessed, transforming from a hobby to a quintessential passion. Emily has been involved with the fashion industry in numerous aspects including modeling, styling and managing runway shows.

Emily lives with her boyfriend Matthew and her overweight cat, Sisu, in Saint Paul, Minnesota. She enjoys painting without talent, reading into the wee hours of the morning, rubbing Sisu behind her ears, sewing on her new machine, eating curry and naan whenever possible, wearing boots all year round, spending good ol’ quality time with her friends, drowning in organic cotton and giggling with her boyfriend.

Currently, Emily is a fashion design student and works at The Nature of Beauty-an organic beauty oasis, where her love for everything organic has flourished and taken her heart by storm. Follow her on Twitter @thekonks.

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