What does eco friendly really mean? And how do we stack up?

Published on October 23rd, 2014 | by

Eco Friendly Defined + How the US Stacks Up

The push for more sustainability is not part of a marginal sub culture that it once was. Consumers and businesses are jumping on the environmental bandwagon at a high (and ever growing) rate these days. Still, we have a long way to go. With more and more brands claiming to be eco friendly, it’s time to talk a little bit about what that actually means beyond the marketing hype.

Related: Inequality + Creating Sustainable Change, The Dirty Side of Cotton

The graphic below breaks down what eco friendly really means and how different countries around the world stack up. Sadly, US is at the bottom eco on the list.

But we are working on it. I found it interesting – and promising – that what consumers find most discouraging about going eco is brands making false claims. At least people are becoming more aware of greenwashing and learning how to spot it.

As consumers, we have power to influence companies with our wallets, and that starts with educating ourselves. When a company claims to be eco friendly, we need to be able to look beyond the hype and determine for ourselves whether that product actually helps the planet.

You can click the graphic to view a larger version.
What does eco friendly really mean?

graphic via Column Five Media


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About the Author

I am an organic beauty expert, writer, and mom of two young environmentalists who can already spot a toxic product when they see one. Read more about me at Organic Beauty Source.com, and find me on , Twitter, Pinterest, and Facebook.
  • Wabi Sabi Ecofashionconcept

    Great Article. I agree educating consumers is key! I love this stats,ent from your post. “As consumers, we have power to influence companies with our wallets, and that starts with educating ourselves.”