Published on June 7th, 2013 | by Angela Wallace of Sasstainable2
Two Birds Apparel Announces Launch of Eco-Luxury Brand
Toronto Start-Up Offers Premium Made in Canada Clothing to Tackle Human Rights and Environmental Issues:
Two Birds Apparel, a Canadian Eco-Luxury brand, has launched their online storefront to meet the demand for ethical, locally-sourced, and fashionable apparel. “The recent factory collapse in Bangladesh really underscores the need for companies to consider what impact the products they sell have on a global society,” said Daniel Andrew, Two Birds Apparel Co-Founder and an experienced sustainability consultant. The garment factory collapse in Dhaka, Bangladesh last month killed over 1,100 people, mainly young women. According to a survey by engineers in Bangladesh, three-fifths of Dhaka’s garment factories are vulnerable to collapse. “We want to help consumers shift away from this idea of cheaply made, disposable clothing and consider the societal and environmental costs incurred in their production.”
Two Birds Apparel brand products are knit, dyed and sewn in Ontario. The company’s mission is to promote local manufacturing, maintain safe working conditions and fair wages for garment industry workers, and reduce the carbon footprint of each product. One percent of each sale is donated to the David Suzuki Foundation to advance research and awareness of environmental issues. Plus, a local bike courier company that employs at-risk youth is used for downtown Toronto deliveries. Two Birds Apparel also partners with other sustainable brands to promote social enterprises and encourage customers to consider sustainability in their purchase decisions.
Customers looking for premium sustainable clothing can find Two Birds Apparel products online at www.twobirdsapparel.com. Prices start at $35 for apparel and from $325 for eyewear.
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