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Moving Eco-Fashion Forward: Inhabitat Founder Launches Ecouterre

The need to green up industry has never been more urgent. From rapid global warming to a disconcerting rise in a whole bevvy of nasty diseases, progress in technology and industry is trashing our little planet. In other words: it’s time to make some serious lifestyle changes, stat. In case you didn’t know (and I’ll admit – I had no idea until very recently), the textile industry is one of the most dangerous, most destructive, and most toxic industries in the world. The greater the demand for cheap, disposable fashion, the worse the situation becomes.

But don’t get glum, chum! Cleaning up your wardrobe doesn’t have to mean replacing your funky tops or flirty skirts with half a dozen beige t-shirts and drab, shapeless dresses. The proof – if you need it – can be found at Ecouterre, the new online magazine from Inhabitat founder Jill Farhrenbacher. A well-known green housing designer and consultant, Farhrenbacher launched Ecouterre to blast stereotypes about earth-friendlier fashion. Using the talent that put her on the A-list in green home design, she and a team of experienced writers have created a eye-catching blog focusing on all that’s new in the world of sustainable fashion. A quick perusal of Ecouterre makes it clear that today’s eco-friendly designers have something to suit every woman’s style, whether you live in Chelsea, Manhattan or Chelsea, Vermont.

Check out this timely article that answers the oft-asked question: Why is eco-friendly fashion so freakin’ expensive?! And to get an update on how to achieve this year’s runway looks for lips, read this article by veteran green beauty blogger Jasmin Malik Chua.

Written by Terri Bly

Terri Bly is the founder of The Nature of Beauty, LTD, an all-eco website, shop, and spa. She is a freelance writer, currently residing in Minneapolis.

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