Natural Hair Care ACT Natural Hair Dye

Published on May 28th, 2009 | by Gina Munsey

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Colorize your Locks without Toxic Chemicals: Introducing PPD-Free Plant-Based Hair Dye

ACT Natural Hair DyeIf you’re like most women, the aisle lined with attractive cartons of hair colorant has caught your eye at least once.  It’s human nature, after all — we want what we don’t have.  The allure of all those appealing shades and tints can be mesmerizing. The ingredient list tends to have a mesmerizing effect as well, but not exactly in a good way.  Chlorhexidine dihydrochloride and 2-methyl-5-hydroxyethylaminophenol, anyone?

Even the huge corporations don’t completely hide the hazards of the product.  Right there on oustide of the package, in plain view, the manufacturers warn us of the risks – severe allergic reaction and blindness. Of course, they leave out the dirtier details, like the association between hair dye and cancer. How bad is the situation? Well, even the FDA has admitted that “consumers will need to consider the lack of demonstrated safety when they choose to use hair dyes.”

Given the evidence, what’s a girl to do? Go green, of course — but preferably without literally green results. Fortunately, there is a solution.  I’m delighted to introduce a safe hair dye that actually works!  Advanced Cosmetic Technology’s permanent hair color is 100% vegan and plant-based, and is free from paraphenylene diamine (PPD), ammonia, parabens, resorcinol, bleach, and peroxide.


The dye doesn’t strip your hair’s natural color, which means that you can’t use this product to lighten your hair — it’ll only work if you’re aiming for a shade darker than your current look.  Refer to the color swatch to choose the formula that’s best for you.

I tried shade #4MO, chocolate mahogany, on my own light brown hair. I’m not an all-over-color kind of girl, but I do like a bold streak of color now and again to break things up a bit. This dye did the trick, although with mahogany in the name I did envision a bit more of a reddish hue.

Since this hair dye is formulated differently than conventional colorants, don’t expect to just comb on the product and sit back while it works on its own to transform your hair.  You’ll need to work with the product and apply constant, direct heat from a hair drier in 5 minute intervals over a total of 35 minutes.  But when you consider the alternative — carcinogenic chemicals seeping into your skin — it doesn’t really seem like that much work.  While it’s true that the color needs some refreshing after 40 shampoos (6 weeks), that’s also precisely when the roots start to show their true colors.

ACT Hair Coloring Kit

The fact that Advanced Cosmetic Technology (ACT) doesn’t shy away from disclosing exactly what’s in their product speaks volumes.  They publicly encourage consumers to utilize the Environmental Working Group’s expansive Skin Deep database to research the ingredients, which are printed on each carton of hair dye.  ACT has made the ingredient list available online as well.

The company is a proud signer of the Compact for Safe Cosmetics, vowing to abide by the stricter European Union guidelines for personal care products.  You won’t find any ingredients suspected of causing cancer or birth defects in this hair dye — and that’s guaranteed, since the Campaign for Safe Cosmetics regularly audits the corporations who’ve signed on.

What’s more, the dyes used in ACT products are derived from plants — a renewable resource — so there’s no unnecessary strain on the environment.  Advanced Cosmetic Technologies uses vegetable ink and Forest Stewardship Council certified recycled material in their packaging, which is assembled entirely by wind-generated power.

What’s not to love?

Images courtesy of Advanced Cosmetic Technologies


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About the Author

Gina was born in Mexico, but spent her early childhood years in Eastern Europe. She gained her Associate and Bachelor degrees from schools in California and Michigan, respectively, and was mostly recently employed in the Business Systems field in California. Diagnosed with a corn allergy in her early twenties, Gina has taken on the challenge of living corn-free -- as well as dairy, wheat, and gluten-free -- in a corn-saturated world. She currently lives in beautiful Northern California. Gina loves her husband, watering her plants, writing poetry and blog posts, creating collages, browsing art galleries, eliminating toxic chemicals, reading the Bible, doing laundry, reading cookbooks and substituting ingredients in recipes, collecting broken shells from the beach, repurposing everyday objects, and watching curtains dance over open windows. Follow her on Twitter @gmunsey.



  • WENDY FOREMAN

    Iwant to find a color for my hair that will not keep me in misery for days? help me please!

  • WENDY FOREMAN

    Iwant to find a color for my hair that will not keep me in misery for days? help me please!

  • http://www.stewardshipsolutions.co.uk Chris Eacott, Stewardship Solu

    Your product looks very interesting, and there’s little doubt that the science and product stewardship of hair dyes is long overdue for an overhaul. However, you can see the industry sceptics already saying: ‘just because an ingredient is said to be ‘natural’, doesn’t automatically make it ‘safe’. Second, is the technical efficacy really as good as existing hair dye products? If your products are as as good as you imply, you should have a ready market in the EU, especially as a consequence of the EU REACH Regulation.
    Good luck!

  • http://www.stewardshipsolutions.co.uk Chris Eacott, Stewardship Solutions UK

    Your product looks very interesting, and there’s little doubt that the science and product stewardship of hair dyes is long overdue for an overhaul. However, you can see the industry sceptics already saying: ‘just because an ingredient is said to be ‘natural’, doesn’t automatically make it ‘safe’. Second, is the technical efficacy really as good as existing hair dye products? If your products are as as good as you imply, you should have a ready market in the EU, especially as a consequence of the EU REACH Regulation.
    Good luck!

  • http://www Dal Gill

    I live in Canada and I am looking for black or dark brown hair dye. I am allergic to PPD. Where can I buy this product in Canada?

  • Amanda

    You can buy this product on the website at http://www.actnaturals.com

  • Amanda

    You can buy this product on the website at http://www.actnaturals.com

  • edev

    If this really works this is revolutionary. Do you know how is it in covering greys? I also have a PPD allergy and can’t seem to find anything safe to color my hair with that fully works (also have dark brown/black hair with quite a bit of grey). I’m trying to find a solution that can cover the grey and won’t turn the greys a purple, orange or pinky/red…

  • edev

    If this really works this is revolutionary. Do you know how is it in covering greys? I also have a PPD allergy and can’t seem to find anything safe to color my hair with that fully works (also have dark brown/black hair with quite a bit of grey). I’m trying to find a solution that can cover the grey and won’t turn the greys a purple, orange or pinky/red…

  • Gina Munsey

    Edev, I don’t have any experience with the greys, but I’m definitely impressed with this product. I’d say, give it a try! Check out the colour chart here (4N looks like the darkest shade)

    http://www.actnaturals.com/color-chart.html

  • Debbie

    I was wondering if it’s difficult to apply!? Does it require a shower cap type thing & apply heat?! I don’t want to jump through hoops to use a product. Mixing & applying & rinsing is enough! Also the links I clicked on for more info did NOT work!? I was able to download the ingredients list tho. Where are you located? Thanx in advance for a reply!

  • Debbie

    I was wondering if it’s difficult to apply!? Does it require a shower cap type thing & apply heat?! I don’t want to jump through hoops to use a product. Mixing & applying & rinsing is enough! Also the links I clicked on for more info did NOT work!? I was able to download the ingredients list tho. Where are you located? Thanx in advance for a reply!

  • SAJAN DANIEL

    I am PPD allergic person, I want to buy your products please tell me your products where available and phone no.

  • SAJAN DANIEL

    I am PPD allergic person, I want to buy your products please tell me your products where available and phone no.

  • Jennifer Feldman

    is this ActbyNature.com? I’ve tried to go on their web site but can’t get anything anymore. Have they changed to Actnaturals.com?
    Thnx

  • Jennifer Feldman

    is this ActbyNature.com? I’ve tried to go on their web site but can’t get anything anymore. Have they changed to Actnaturals.com?
    Thnx

  • http://learningitalian.com Luisa Plancher

    Hello:
    For years I have been using hair color.
    But now I can see that I’m not getting healtier, I’m getting sick.
    It is time to switch.
    I’m so thankful I found your website.
    But the entry: “Color Swatch” does not work.
    Can you tell me when it will be functioning properly?
    I cannot waith to color my hair with your prooducts.
    Thank you, Luisa

  • http://learningitalian.com Luisa Plancher

    Hello:
    For years I have been using hair color.
    But now I can see that I’m not getting healtier, I’m getting sick.
    It is time to switch.
    I’m so thankful I found your website.
    But the entry: “Color Swatch” does not work.
    Can you tell me when it will be functioning properly?
    I cannot waith to color my hair with your prooducts.
    Thank you, Luisa

  • http://Web Deb W

    I almost got excited about this. PPD-free is great HOWEVER this is chock full of metal salts. Avoiding a PPD reaction is great but not if metal salts are going to slowly dry out my hair and break it off. If you have REALLY strong thick hair, I say go for it. But if you are like me, fine fragile hair, avoid metal salts as you would avoid PPD.

    • http://Web gemma

      what are the metal salts?are these very damaging to your hair?

  • http://Web Lynn Gunnoe

    Where can this product be purchased? Thanks, Lynn

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