Hot New London Eco Fashion Design from Rani Jones
Rani Jones is London’s hot new eco label created by design partners Lucy Jones and Rani Patel.
Their eco fashion line is constructed with hand tailored details such as:
- geometric patternmaking
- pleats and gathers
- draping and panelling
- creative double-zipping
Now they are sharing their lookbooks for the upcoming 2009 seasons, including Fall and Winter.
- » See also: Ecogear Praises Recycled and Nixes Bamboo
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Currently, in terms of eco fashion, the duo creates lovely organic cotton and ethically produced merino wool styles. The organization is honest in that three quarters of the collection consists of organic, sustainably sourced and eco-friendly materials at the moment. Lucy and Rani are striving toward more socially responsible and environmentally conscious production cycles.
Via: SWSU
Image Credits: Rani Jones Spring/Summer 2009 Lookbook
What a fabulous collection - am loving both the Spring/Summer and Autumn/Winter fashions. Not too sure on the lime green items but am loving the stripy orange ensemble.