HT Naturals: Where Environmentalism meets Innovation
When it comes to eco-friendly fashion, there are two things that ring my bell: Affordability and outside-the-box thinking. Few companies have managed to impress me the way HT Naturals has on both of these counts.
Take their polyester for starters. Often, customers walk into Eco-tique in St. Paul (where Nature of Beauty is housed), look at the HT Naturals long-sleeve t-shirts, see that they’re 50% polyester, and ask skeptically, “How on earth that can be eco-friendly?” The answer:
- » See also: Ecogear Praises Recycled and Nixes Bamboo
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They use recycled PET soda bottles! Not only is that an innovative use of your old 2-litre Coke bottle, it also makes the shirt highly flame retardent, easy to wash, unlikely to warp, and the fibres blend well with other fibres they use, such as organic cotton, soy, hemp and bamboo.
I believe I also mentioned affordability as a huge plus for me these days (and probably for you, too, I’m guessing?). Well, the men’s long-sleeved shirt I just bought for my husband today retails at $35. Not too shabby. And I recently bought the tunic/hoodie at the top of this post for $50, and wear it (probably more than is considered reasonable) paired with dressy pants, jeans, or a skirt, depending on where I’m headed. Extraordinarily comfortable, very flattering, and it’s obvious the stitching and overall production is of the highest quality. Which is why I never take it off.
So a big huzzah to HT Naturals for paving the way for all of us to easily ditch those cute-and-necessary-but-questionably-made shirts, pants, and underwear for something we can feel good in, and about!
I am so glad that HT Naturals came up with such innovative clothing! That is great! I am about to launch my organic apparel business and those are always the innovations in the back of your mind. I was thinking how t-shirts material can combine with other recycled materials and how to make it even more fashionable. All of this takes time and great innovative thinkers and planners. What is more important too is to really think about the carbon footprint of your clothes. Thinking and planning local is crucial. No waste indeed!