Futurenatural is the ultimate modern-cool-stylish beauty emporium. Hailed as the new ‘Sephora’ for the savvy organic and natural set, they represent everything from cult classics to boutique lines. The product selection is perfectly edited, beautifully curated and most are thoughtfully designed to consider the environment. I’m excited because they’ve just unveiled some exciting new additions to their line-up including Baby Bear Shop (the gorgeous go-to organic brand for mama’s & babies), 100% Pure Fruit Pigment Lip Gloss (a cult fave), Yes (the first and only certified organic personal lubricant), Shobha (hair removal based on ancient indian rituals) Jimmyjane Porcelain Massage Stones, Suki Skincare-To-Go (now in handy travel or trial sizes) and more.At the core of this hip store is a philosophy of responsible hedonism that refuses to sacrifice aesthetic, quality, our health, or the environment. They’ve done the homework, edited the market and continue to bring us the most covetable, modern, and forward thinking brands from around the globe. Head on over and check it out… www.futurenatural.com
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