Emma Pezzack
Honestly, “natural” seems to be about a common a word as “green” these days and hands up who besides me is getting tired of the all the rhetoric? Being a natural brand should mean something and that’s exactly the position of Alima Pure. Not content with being ‘just another mineral makeup line, they went in search of the most rigorous and highly coveted natural certification they could find, and passed with flying colors. Being BDIH certified ensures that all the products contain only the safest natural ingredients, and are created and packaged in an environmentally and socially responsible manner. Having the word ‘Pure’ in the brand name is not some empty homage to the word. It’s there because it aptly describes what this beautiful and fun collection represents.Whether you’re the sensitive type or not, there are no potential irritants like bismuth oxychloride, talc, dyes, fragrances, parabens, phthalates or preservatives in any of these cosmetics. With over 250 colors to choose from, each pot is just pure mineral pigment that glides on like silk, blends beautifully and stays put. Now that’s what we call worthy of natural. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.
