Emma Pezzack
Lush Cosmetics have always been ahead of the game when it comes to reducing packaging. Their line of solid shampoo bars, conditioners, body butters and soaps are freshly cut for each customer and don’t require packaging. However, they’re about to take that concept to a whole new level. In an effort to reinforce the message that we need to reduce waste through re-thinking packaging of consumer goods, what better way to emphasize the point than to enlist your sales team to reduce their own packaging. This Wednesday, August 27th, Lush salespeople in 25 stores across America will be wearing nothing but aprons saying, “Ask me why I’m naked.” Customers are also being asked to take action and will be urged to ‘go naked’ by purchasing products with no packaging.
Last year alone approximately 3 million plastic bottles were not manufactured, transported and disposed of because customers chose to buy LUSH’s solid shampoo bars instead of a bottled product. So cut the wrap! Now is the time to get naked and avoid using those mountains of plastic carrier bags, plastic coffee cups and plastic bottles used for cosmetic products. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.
