Lauren Bush, Rebel Niece, Has a Brand New Bag
While her uncle’s Presidential record on the environment has been a scandalous disaster, fashion model Lauren Bush has created a 100% organic cotton and sustainable burlap bag — and an accompanying humanitarian initiative — exclusively for Whole Foods, launching today.
For $29.99, you can purchase Lauren’s “Feed 100″ bag: a lightweight, white, cotton tote that collapses easily into its rectangular burlap zippered pouch. The bag is created in facilities which ensure fair treatment of workers, livable wages, paid overtimes, safe and clean working environments, benefits, and vacation time.
Best of all, each bag purchased provides 100 nutritious meals for hungry children in the U.N. World Food Program, a program which feeds 88 million people in 78 countries around the world. According to a press release from FEED Projects, hunger and malnutrition kill more people than AIDS, malaria, and TB combined. In fact, every five seconds a child dies because he or she is hungry.
Starting today, you can spend $29.99, get an environmentally-friendly bag, feed 100 school kids, and get all those free samples at Whole Foods, too? That’s what I call “feel good style.”
[Photos courtesy of FEED Projects.]
A Whole Foods rep. said that in the training they asked cashiers to try to sell 40 a day (the FEED bags are by the register) to help the U.N. WFP. She also quickly mentioned that Lauren is going to marry Ralph Lauren’s son. There is no mention of Lauren on the actual bag however.
It’s just too weird to think that Lauren Bush would be Lauren Lauren if she married him.